《幺妹住在十三寨》全国公映,开启黔江文旅深度融合大幕

2022-04-18 13:46:14 来源:中国网联网重庆
  4月15日,一部以重庆黔江地方文旅特色,乡村振兴为时代背景的电影《幺妹住在十三寨》在全国正式公映,这部充满地方民族特色的时代主旋律电影,开启了重庆黔江这一渝东南龙头区县文旅深度融合的大幕。
  一部电影,一次全国性的旅游推广
  《幺妹住在十三寨》由重庆峡谷城文旅集团有限公司与重庆永尊影视文化公司联合出品,影片将土家十三寨青年人融入到乡村振兴这一时代大背景下,讲述了土家族青年人发扬“宁愿苦干,不愿苦熬”的黔江精神,因地制宜开展脱贫攻坚和乡村振兴中演绎的感人故事。影片围绕故事情节,将黔江丰富的旅游景区和绝美风光展现在全国观众眼前,巧妙的宣传推广了黔江旅游的同时,让观众少了单纯观看风光宣传片的抗性,极具代入感。
  通过电影、歌曲的方式成功营销推广一个城市其实早有先例,早年的《刘三姐》、《庐山恋》等等均让世人有了对广西桂林,江西庐山等地的认识,而电影《从你的全世界路过》也对重庆成为网红城市形成了很好的助推作用。然而,完全围绕一座城市讲故事并以电影手法展现旅游风光的影片却屈指可数,《幺妹住在十三寨》可谓是一次大胆的尝试,其反响效果如何,还有待院线的反馈。不过可以预见的是,无论如何,这相比用常规的手法推广旅游,肯定能达到事半功倍的效果。可以说,重庆黔江通过一部电影,做了一次影响深远的全国性旅游推广。
  文化搭台,开启文旅深度融合大幕
  重庆黔江是渝东南中心城市,在渝东南所有主打旅游牌的区县中,黔江也是旅游资源最为丰富的城市和地区。拥有濯水古镇、蒲花暗河、小南海、城市大峡谷芭拉湖、阿蓬江、土家十三寨等等一大批5A、4A及3A景区,单纯从旅游资源来说,黔江可谓妥妥的富甲一方。
  然而多年前,武隆、酉阳、彭水等渝东南区县将重心放在旅游上时,黔江因承担着区域经济中心的作用,旅游业相比其他区县,并未发力。近年来,因重庆市对渝东南的清晰定位,黔江全面启动了旅游资源的硬件升级及软环境改造,加快文体旅农融合发展,在渝东南区县中,旅游实现了弯道超车,后来居上,成为了境内外游客来渝旅游不得不去的真正目的地。成功实现了旅游扶贫并向乡村振兴迈进。
  其实,黔江一直以来都很重视通过影视等文化搭台的方式,挖掘、推广地域自然旅游资源及民族文化。4月12日,在《幺妹住在十三寨》全国首映式上,黔江区委书记徐江称,黔江作为国家定位的武陵山片区中心城市之一和渝东南区域中心城市,坚持以文化和自然本底创作出了《西兰姑娘》、《摩围寨》、《永远的完美》、《侯天明的梦》等等一大批优秀影视作品,但《幺妹住在十三寨》是黔江通过“文旅美城”的开篇之作。
  而重庆峡谷城旅游集团有限公司董事长汪韬的讲话,则预示着黔江正式开启文旅深度融合的大幕。汪韬在首映式上说,该集团将以《幺妹住在十三寨》电影上映为契机,结合影片,针对性开发旅游产品,策划主题活动,大力开展旅游营销,推动“文旅美城”建设,为该区全域旅游发展争光添彩。
  通过《幺妹住在十三寨》深度文旅融合的大幕开启,很是期待黔江能开发出如本届冬奥会“冰礅礅”、“雪融融”般火爆网络的延伸旅游产品,让黔江旅游美誉度名扬海内外。(文/吴红金  图片来源:黔江旅游公众号)
  "Young Girl Lives in Thirteen Villages" was released nationwide, opening the curtain of deep integration of Qianjiang Culture and Tourism
  On April 15th, a movie "Young Sister Lives in Thirteen Villages" with the characteristics of Chongqing Qianjiang's local cultural tourism and rural revitalization as the background of the era was officially released nationwide. This time-themed film full of local ethnic characteristics opened the door to the Qianjiang region of Chongqing, which is southeast of Chongqing. The curtain of the deep integration of cultural tourism in leading districts and counties.
  One movie, one national tourism promotion
  "Young Sister Living in Thirteen Villages" is jointly produced by Chongqing Canyon City Cultural Tourism Group Co., Ltd. and Chongqing Yongzun Film and Television Culture Co., Ltd. The film integrates the young people of Tujia Thirteen Villages into the background of rural revitalization, and tells the story of the Tujia youth who carry forward the "would rather" Work hard, unwilling to suffer" Qianjiang spirit is a touching story of poverty alleviation and rural revitalization according to local conditions.The film revolves around the storyline, showing the rich tourist attractions and beautiful scenery of the Qianjiang to the audiences across the country. While cleverly promoting the tourism of the Qianjiang River, it makes the audience less resistant to simply watching the scenery promotional film, and has a great sense of substitution.
  Qianjiang, Chongqing is the central city in southeastern Chongqing. Among all the districts and counties in southeastern Chongqing that focus on tourism, Qianjiang is also the city and region with the most abundant tourism resources. There are a large number of 5A, 4A and 3A scenic spots such as Zhuoshui Ancient Town, Puhua Dark River, Xiaonanhai, Urban Grand Canyon Bala Lake, Apeng River, Tujia Thirteen Villages, etc.Purely in terms of tourism resources, Qianjiang can be described as a properly rich party.
  However, many years ago, when Wulong, Youyang, Pengshui and other districts and counties in southeastern Chongqing focused on tourism, because Qianjiang played the role of the regional economic center, the tourism industry did not exert its force compared with other districts and counties.In recent years, due to Chongqing’s clear positioning of southeast Chongqing, Qianjiang has comprehensively launched the hardware upgrade of tourism resources and the transformation of soft environment, and accelerated the integration of culture, sports, tourism, and agriculture. The real destination that foreign tourists have to visit when they come to Chongqing. It has successfully achieved poverty alleviation through tourism and made progress towards rural revitalization.
  In fact, Qianjiang has always attached great importance to exploring and promoting regional natural tourism resources and national culture through cultural platforms such as film and television. On April 12, at the national premiere of "The Youngest Sister Lives in Thirteen Villages", Xu Jiang, secretary of the Qianjiang District Party Committee, said that Qianjiang, as one of the central cities in the Wuling Mountains area and a central city in the southeastern Chongqing area, insists Cultural and natural backgrounds have created a large number of excellent film and television works such as "Xi Lan Girl", "Mowei Village", "Permanent Perfection", "Hou Tianming's Dream", etc., but "Young Sister Lives in Thirteen Villages" It is the opening work of Qianjiang through the "Embellish the city with cultural tourism".
  The speech of Wang Tao, chairman of Chongqing Canyon City Tourism Group Co., Ltd., indicates that Qianjiang officially opened the curtain of deep integration of culture and tourism. Wang Tao said at the premiere that the group will take the release of the movie "Young Sister Lives in Thirteen Villages" as an opportunity, combine the film, develop tourism products, plan themed activities, vigorously carry out tourism marketing, and promote "cultural tourism beauty". "City" construction will bring glory to the development of tourism in the region.
  Through the opening of the in-depth cultural and tourism integration of "Yaomei Lives in Thirteen Villages", it is expected that Qianjiang will develop extended tourism products that are as popular as the "Bing Dwen Dwen " and "Shuey Rhon Rhon" in this Winter Olympics. Let the reputation of Qianjiang tourism be famous at home and abroad. (Written by Wu Hongjin/Translated by Zhu xiyin ,Wu xinran)
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